Brochures are one of the most versatile offline marketing materials out there. They can tell your company’s story, captivate and convince readers to take action.

Unlike flyers, brochures can be folded into many different shapes. Pick the right fold style to fit your brochure message and how you want it to be read.

Size

The quintessential brochure format, the trifold, is an excellent option for various business needs. It is a great way to communicate your company’s story and highlight essential products or services. In addition, it can be folded down to a convenient size for mailing or handing out. Trifolds also provide ample space for messaging divided into distinct panels, each highlighting a different aspect of your business.

Trifolds are available in various sizes, but the standard for many industries is 8.5″ x 11″ unfolded and 3.66″ x 8.5″ when folded. Regardless of the size of your brochure, it is essential to remember that the fold lines will be printed over, so you must plan accordingly when designing your piece. A good rule of thumb is to leave at least 1/8th of an inch between the edge of your design and the fold line, referred to as margin space. It will prevent your text or images from being cut off when printing the brochure.

Once you have your layout in place, test print your trifold to ensure it is appropriately folding and all elements print clearly. Select “long edge binding” and landscape orientation when creating your test print. It will ensure that your bleed, trim, and fold lines are correctly configured.

Including captions or labels for any images on your trifold is also recommended to provide context and enhance comprehension. It will create a seamless connection between your visuals and the message you want to convey.

When choosing your imagery and content for your trifold, ensure it reflects your business’s goals and target audience. If your company’s services focus on dog care, use images that showcase happy pets with their owners to captivate potential customers. Likewise, if your target market is women between 65 and 75, use pictures that resonate with this audience.

After you’ve finalized your design:

1. Select a high-quality paper.
2. Whether your brochures are being mailed or distributed in person, choose a paper with a finish that will make your brochures stand out and feel luxurious.
3. Consider adding spot UV coating or embossing for an extra touch of elegance.

Paper

A trifold brochure, also known as a letter fold, is a versatile marketing tool with three equal panels or sections on both the front and back. This format allows you to tell a story or showcase your products and services with a professional look that is easy to handle and read.

When designing a trifold, it is essential to consider the brochure’s purpose and target audience. It will help you decide what content to include and how much to print. In addition, it will give you an idea of the paper size you should choose. For example, a smaller, more portable size may be best if you want to hand out your brochures at an event. On the other hand, if you plan to display them, a larger format may be more effective.

Choosing the right paper for your trifold brochure is also very important. A good quality paper will ensure the printed colors and images are vivid and clear. It will also help your brochures to stand out and attract attention from potential customers. Many types of papers are available, so it is essential to research the options before deciding.

Once you’ve chosen the type of paper for your trifold, it’s time to design and print your brochures. Creating a brochure can be a fun and rewarding experience. You can use the many free trifold brochure design templates available online to get started.

These templates are designed to simplify the process of customizing and printing your brochures, making it easier to create a professional-looking brochure that effectively communicates your message. Additionally, they offer helpful tips to help you create an engaging and effective brochure.

When it comes to creating brochures, there are various graphic design software options available. 

When choosing a template, be sure to select one that has bleed marks and trim lines included. It will help to ensure everything is correct when printing your trifold brochures. You should also avoid using low-resolution images, which can lead to fuzzy or blurry prints.

Finally, be sure to proofread your brochure before sending it for printing. A well-written, error-free brochure will leave a positive impression on your clients and increase the chances of receiving a response.

Printing Options

When it comes to the printing of your trifold brochures, you have several options. From the paper on which your brochures are made to the finishing touches, each choice directly impacts how much your print job will cost. Choosing the right option within your budget ensures the best quality.

Consider using a template for your trifold brochure printing to reduce printing time and costs. Whether you use an online brochure maker or a desktop publishing program, you can access professionally designed templates for all industries and businesses. It will save you time and money while ensuring your brochures look great.

Unlike flyers and posters, which are limited to the information that can fit on them, a trifold brochure gives you more room to present your content. You can include a powerful, compelling introduction, an expansive body of products or services, and a call to action. The trifold brochure’s panels divide content into digestible sections for clients.

A trifold brochure’s compact nature means it’s easy for clients to store and carry around. They can easily fit a trifold into their pocket, and businesses that already have rack card displays (think takeaway restaurants with their menu items or hair salons with different treatment options) can pop the new brochures into those displays.

When you’re designing your trifold brochures, be sure to use a variety of visual elements. Clear, high-quality images and graphics will make your brochures more visually appealing. Then, use oversized design elements such as large numbers to add contrast and grab attention. In addition to the size of your design elements, consider how their style and texture affect the overall look of your brochure. Smooth, clean shapes don’t communicate the same feeling as rough, textured ones.

Pricing

The cost of trifold brochure printing can vary depending on the size and amount ordered. The larger the quantity, the cheaper it is to print, as more copies can be printed on a single sheet of paper. Finishing options such as lamination, die-cutting, and embossing can also affect the price. These options can add a premium to the printed piece but are still a great way to add extra detail and style to your brochures.

The cost of printing a trifold brochure can be impacted by its design. A well-designed brochure can create a professional image for a business and attract more customers. It can be a significant factor for local businesses, where a well-designed trifold brochure may give a small business the edge it needs to compete with larger national companies in the area.

Various trifold brochures are available, each offering unique advantages and features. For example, a trifold brochure is ideal for businesses with an extensive range of products and services (such as hair salons or takeaway restaurants), as it provides six individual panels to market these products and services. One option for presenting product information in a structured manner is a z-fold brochure, which folds into the shape of the letter ‘Z.’

Trifold brochures can be a great way to showcase your brand, build customer loyalty, and establish trust with your audience. But designing a brochure that is both effective and eye-catching can be challenging. To make your brochure more impactful, consider collaborating with a graphic designer to create a memorable design.